Techniques for Building a User Friendly Site

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One of the most important aspects of any site is that it’s user friendly. Or you can outsource this but you’ll pay a hefty fee for your troubles. I bet you did not know a lot about this because it’s not an exciting topic. The funny thing about this is readers won’t ever think about it until it’s not there and a site is hard to use.

The general approach for sites is to have short, strong home page copy. If you have what they’re looking for, then that’s great and your copy needs to make them want to read more. No matter what the form of your content, it has to be solid and offer good value. Your content really should only be one click away but definitely less than three. Users who have to click too many times will get fed-up pretty fast and they’ll be gone forever. All pages of your site need to be uncluttered and very easy to understand. Sadly this is a place where most people miss the mark. Having too many advertisements is just one of them. They are all trying to get your visitors to look at them. But the emphasis is on reading your content, and that bring copy elements into the picture. It is important not just to master headlines but to create copy that is easily and quickly scanned. Site users are going to scan your copy and the manner in which it is presented is going to make them want to click on to your other pages and stay on your website. The ease with which people can scan and skim your site cannot be stressed enough.

Let’s talk about digital image content because this has become much more important. Photos can play a good role in your content, but some topics make it more challenging. No matter how you use photos, crop and size them appropriately and place a caption underneath because people expect them. Your images can have a greater effect with appropriate captions, so it makes sense to put something there. Various graphics and images become part of the story you’re telling in the text.

A site or blog that is user friendly improves your life all around. Your visitors will stay longer assuming your content is good. Then you’ll see improvements in your analytics and conversion areas such as options, etc. You have every reason to be optimistic about what is in store for you, so get to work on it.

A great digital marketing agency will take care of your website’s user-friendliness as well as your search engine optimization. SEO Raleigh will be the perfect company to have at the controls of your website.