Digital Marketing 101
Do you feel like your business is just getting lost amongst the crowd? Are you not even that close to the front page on Google? Well if you want to get good results from digital marketing, you’re going to need to start appearing near the top of the search results. That’s where SEO comes into play, if you start working on it with a reputable digital marketing agency you should certainly see improvements in your overall rankings.
Understanding SEO Basics
The first couple of entries that come up for any Google search are assuredly going to get at least half of the total clicks on the page, likely far more. Being at the top means something, it means that Google has found you to be real and reputable, and it means that when people look for you or your services, they ARE going to be able to find you. People really just hardly venture past the first page on Google, so if your rankings are low your organic traffic numbers will be slim to none.
The business world is becoming more online focused every single day. If your business doesn’t have a presence online, then you’re certainly missing out on potential business in your area. SEO isn’t JUST having a good looking website, or lots of good and informative blog posts. Those things certainly help, but SEO is about a culmination of many factors that feed into Google’s ranking algorithm. It’s important to have quality backlinks coming to your site, fast page load speeds, good layouts and content, and so many smaller factors. SEO is an on-going process and you need a professional digital marketing company handling it for you.
Social Media Marketing Tricks
Do you get a lot of referrals or word of mouth visits to your business? Well you crank that number up even more if you have good social media presence. You can reach out to both new and existing customers, give them new information, and just keep up with them. I know we’ve all seen friends make posts asking for recommendations in the area, be that business that someone links them to because you’ve made such a positive impact on them. Check out digital marketing Raleigh NC for more tips.
Boosting Your Online Presence
Growing your online presence to the point that you generate a lot of organic visits is truly something special. This is done through a mix of social media marketing, SEO, and sometimes AdWords. Don’t get the thought in your head that you can work hard and start posting and building thigs up for a week, and expect great long-term results. Remember, the people ranking below you are all working to move up as well. So if you stay stagnant you’re bound to move down as time goes on. You need a professional digital marketing agency working with your business to get you to the top, once you see the long term results, you’ll wonder why you didn’t get into it even sooner!