Writing copy for a website that keeps in mind both the reader and the search engines is a skill that you can really take to the bank. Basically, an SEO copywriter must retool and reword previously written copy so that the content attracts search engines through use of keywords that score high on search engines. Utilizing the proper keywords and phrases is essential to the success of SEO copywriting. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. As a matter of fact, if you use too many keywords in your web content, search engines such as Bing, Google, and Yahoo! will penalize you, resulting in a lower page ranking for your web site. The art of SEO copywriting blends good-quality writing with the proper amount of keywords and phrases used in with your relevant text. The big difference between normal copywriting and SEO copywriting is that it focuses not only on the viewers but it also weighs what sort of impact the writing will have on the search engines.
As the search engine side of the equation is geared towards writing content that uses your specific keywords, you have to start by researching and analyzing your chosen target keywords for your business, keyword research tools are available for this process. Impacting your placement, this is critical in regards to not employing unspecific target keywords. Put your chosen keywords in visible places, in the headline or title of your article both come to mind. Due to the fact that so many readers base their decision of whether or not they will read an article or not on its headline, you need to make sure it is an attention grabber. Search engines use the first few lines of articles as the content description, therefore, using your keywords at the start of the body is wise placement.
It helps to have a full understanding of the subject or theme of the website and what the focus or goal is overall. Don’t prepare any copy until you can identify who your readers will be. It should be quite effortless to pinpoint the correct keywords once you fully understand the audience you are seeking. Now all you need to do is put these two in one place to come up with an interesting SEO copy. A website that, say, exists for the purpose of furnishing SEO services, needs keywords that will lead people who need the services to it.
Text length on the page should also be given careful consideration. It is, of course, important to have enough information on your website so that all of the necessary sections of your site are filled with copy in order to have good SEO. A good guideline to follow is to have from 300 to 500 words per page. This is what the search engines look for in order to determine keyword relevance.
Getting your copyright off the ground properly is the most important thing you can do to get the best results from your SEO ventures, so do not neglect your copy, and then you can focus some attention to other aspects of the SEO process. If you can master the art of writing SEO copy with the right combination of keywords, you’ll be able to rank any web page for your chosen topic. Just keep working at it and bet sure you select the keywords that best describe your business or its products and services.