It’s likely you already know the difference between good copy and bad copy if you’ve been using search engines to look for relevant information on the web. There’s nothing worse than visiting a website in order to find targeted information only to find the info on that site vague. Usually, these types of websites don’t have the information you’re looking for and the content is badly structured and horribly written. Your visitors should be treated better and they shouldn’t feel let down when they hit your page.
For this reason, you’ll want to make sure your site is optimized for the most accurate keywords along with high quality, relevant content. This can be done in a number of ways. While you’re about to learn the ins and outs of SEO copywriting, you must understand that SEO copywriting takes effort. It’s not about using some cheap article spinning software to create your content but more about using a skilled way to write copy that makes sense to both human readers and the search engines.
For long term results, ensure that you always have a high content to code ratio, which is critical for your SEO if you want long term results. So what is a high content to code ratio? It’s the content to code ratio that exists on your page. To check this, you can view the source code on the page, which will show you the HTML code. Your text must be higher than the HTML code, to get a good ratio. The search engines will love your site if you get this ratio right. If you want to rank better with the search engines, you’ll want to make sure your site is as clean as possible with more text and less code.
The copy on your homepage should be sufficient to get you the best results with all the major search engines. Not only the homepage but all the important sections of your site should be descriptive with a good amount of text. To find the keyword relevance, search engines generally want to see at least 400-500 words of relevant text on a webpage. The text at the beginning of your page should contain all the main keywords as most search engines won’t go too far down the page. This is why it’s important to help them get your keywords in the initial text itself.
Images are usually described with captions which are ignored by readers. But don’t forget that Google can very well understand images and how they are used.
Thus, it’s vital that you include captions that start out with the terms you are targeting as it will help Google get an idea of your desired outcome. There are many elements that go into making a website more attractive to search engines, but it’s high quality content with the right keyword density that will always remain the most important factor.