The easiest thing is to set up a blog in WordPress because it is a comprehensive package with everything ready prepared for you. Certain factors will have to be adhered to if you want to achieve high rankings in the search engines, such as:
Building Inbound Links
We all know how important link building is for SEO. When WordPress is utilized, search engine optimization is simpler and the correct link building process will yield wonderful results. Even though outbound links are crucial for your WebPress site to be successful, you must also focus on creating internal links so that you can get the most from inbound linking. Do a little research and you will discover that some of the more popular blogs link internally to their own content. Planning a good system of internal links will help your readers to get around the website easier and also make your site appear to be more credible in the eyes of the eyes of the search engines. The most important search engines like Google see internal link building as a requirement for a site that has content.
This is because more people will read your content if your internal link building plan is effective. Also, this means that you pages will get more views because your visitors are being guided through your content.
Optimize Your URL Structure
Using WordPress, one thing that you’ll really like is the option to use organized, easy to understand permalinks, which provide a lot more information about your pages to the search engines. Get rid of the huge mess of letters, numbers, and punctuation in your URL. The old way of doing URLs not only looks bad but doesn’t clue the search engines in on what your page is about. Using keywords and phrases in the URL is much more attractive to human readers and search engine spiders. It’s easy to change the structure for URLs by logging into the “permalinks” section you’ll find in the settings panel. Believe it or not, it’s that easy.
Recycle Past Articles
This is a great way to keep your WordPress blog fresh and happening. All you have to do is utilize a few old articles and repurpose them with new information. Add new breath and stimulation to it. The next thing to do is to just republish it with your newer content. If your purpose is to obtain a higher page rank for these older pages, then you should not change the permalinks so that the search engines can still find them. This will provide a new amount of links for posts that are already high and credible in the eyes of Google. This will give them a higher ranking with the search engines.
Search Engine Optimization strategy and implementation should be handled by a specialist in SEO. You can trust SEO company Raleigh to move your website up the rankings on Google.